In this 2-part webinar series, Bill Schmarzo will address why companies are changing the way they view their data. To get the full business value from their data, companies are beginning to focus less on the three Vs (volume, velocity, variety) and more on the four Ms: Make Me More Money! And why no organization can have too many insights about key elements of their business such as their customers, product, campaigns and operations.
You will learn:
How new and existing sources of data, coupled with advanced analytics, can improve customer engagement, optimize business processes and point to new monetization opportunities. And why thinking differently will help you avoid the biggest pitfall associated with not becoming a data-driven company.
|Bill Schmarzo - Chief Technology Officer, EMC Global Services Big Data Practice
The moniker “Dean of Big Data” may have been applied in a light-hearted spirit, but Bill’s expertise around data analytics is no joke. Bill speaks frequently on the use of data, with an engaging style that has gained him many accolades. He’s an avid blogger and frequent speaker on the application of big data and advanced analytics to drive an organization’s key business initiatives. Bill sets the strategy and defines offerings and capabilities for EMC Global Services’ Big Data Practice.